Chase Young x Old Spice

“Wasnt’ expecting draft day to look like this, but thankful for @OldSpice for helping motivate me to be my #BestSmelf no matter what”

During a time without live sports, Old Spice chose to partner with Chase Young during the NFL draft, as all eyes were on him during the draft and he boosted the reach of their partnership.

Brand Partner: Old Spice

Athlete: Chase Young, Washington Redskins

Social Network: Instagram

Outcome: Increased brand viewership during the NFL draft.