Tarik Cohen x Popeye's

“How fast do you think I ate these new @popeyeslouisianakitchen Chicken Sandwiches? #Popeyes

Popeyes partnered with Tarik Cohen of the Chicago Bears to launch their new spicy chicken sandwich in the Chicago market and drive awareness at their 21 Chicago based locations.

Brand Partner: Popeye's

Athlete: Tarik Cohen, Chicago Bears

Social Network: Instagram

Outcome: A product activation that started with a bang, as the sandwich sold out in its first weekend in Chicago.